Wine

A Perpetual Passion Project

At Loveblock, Erica Crawford continues to elevate New Zealand Sauvignon Blanc.

Somm Journal · October 9, 2026

Erica Crawford laughs heartily at the suggestion that, after decades in the wine business, she might consider taking it easy. “I’m absolutely loving what I’m doing,” says the co-founder and CEO of New Zealand brand Loveblock. “People say ‘Oh, surely you should start slowing down,’ but I love it.”

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